During a day of shopping, there are many questions that customers are
asked. No longer the questions asked are, will that be cash, check or
charge, but personal questions. It is not uncommon for customers to be
asked for zip codes, emails addresses, phone numbers, and cell phones,
among many others. The whole reason behind this information is target
Most people will admit that they have received a text or a phone call
from a group who wanted to give them sales information. The information
provides the store with the necessary details for their studies. They
will analyze trends from the information that is given to them. One way
they will tract is by zip code, if they do most of their business from a
zip code, which is their area of focus. On the other hand, they will
use the phone numbers for SMS marketing. SMS, internet marketing and
text marketing, are the same thing. They are sales texts and messages
places to a cell phone. The benefit to this type of marketing is they
can target customers who have already shopped there.
By using the internet, they can send videos, coupons or sales promotions
to their customers. The beauty of the whole thing is they can send it
to many customers at once. Newspapers, radio and any print advertising
is only about 3% effective. As the new generation is constantly on their
cell phones, what better way to contact them?
Everyone has a cell phone. It is not uncommon to see at least 50% of
people on their cell phones in a store. In the olden days, people were
"on their phones" to communicate. In today’s society, people are on
their phones to pay bills, text, video chat, surf the web and manage
their schedule. Combining all these elements together make an opening
for the marketing angle to utilize.
Advertising is expensive. When the social networking sites
revolutionized how people communicated, the business world grabs a hold.
Social networking is available to both businesses and ordinary people.
It provided the public with a great way to keep up to date on long lost
friends and family. With busy schedules people just do not have time for
their friends and family. Social networking has bridged the gap between
people and the lack of time issue. Companies seeing that people can
keep up with their friends and family decided they could keep up with
A popular soup company launched a campaign and was able to show people
exciting recipes for the winter time; the results were staggering.
Taking a common base soup and adding many things to it got people
talking. Soon others were sharing their ideas with others, and the
comments were over 500 on the Facebook page. Learning how to get people
on their level is all about what advertising is in the current time
Mailing flyers to a house prove to be a monumental waste of resources.
Usually, the customers that are intended to receive them do not, or they
actually, end up in the trash. Statistics say, by sending a text
message to a phone, it is usually read within 4 minutes. Most people
are so in touch with what is going on with their phones, they respond in
less than 5 minutes. Companies are using the obsession with the mobile
phone to their advantage. By targeting demographics, they are sending
exceptional offers to individual customers and then tracking the yield.
The results have been enormous.
One large, plus size clothing company sent 50% off one item coupons,
which also gave free shipping. They tracked this code by the number and
watched the trends closely. They noticed that it was not just the people
who received the code who were ordering, but others. This goes to prove
that the theory that word of mouth travels fast, definitely applies.
The whole reason behind internet, mobile marketing is to capture the
client in a social process of communication. The extraordinary thing is
the customers are talking back, and the feedback has been positive. As
time progresses, the country will see more marketing through the phone.
When children as young as 8 years old are carrying expensive phones, it
is time to reach the customers the electronic way.